SAAB Can Still Be SAVED!


Today the master culture killers, GM said they’re murdering yet another brand because of their stubborn unions, short term thinking and a 1970s Detroit mindset (how do I really feel??)  Here’s what potential buyers overlook: SAAB has the brand power and culture to live on!

Imagine if someone approached this brand on the blocks with an entirely different perspective.  Drop the cheesy dealer network, annihilate plagued GM parts, maximize the online experience, and absolutely milk the fervent cult-like brand experience.

Resurrections are REAL:  Mini did it. Apple did it. Countless brands big and small.

Call me naive, but this car culture nut refuses to give up.  Someone please take this Swedish gem back to its quirky and revered roots.


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