Don’t Make Me Think?


This  has been out for a while, but I still think it’s genius that JVC  (and Casio and others) struck a deal to brand some of their digital cameras as ‘YouTube Ready’.  Cool, except ALL digital cameras are YouTube Ready.

The only real difference is this camera shoots clips that are max 10 minutes long – the time limit for YouTube videos.

So is this sincere or deceitful?  Some think it’s bogus but I’m going with the former.

95% of camera buyers likely won’t know the technology behind ‘YouTube Readiness’, but those same people just want to upload their content without thinking.  Effective marketing helps people make simple decisions easier.

And strategic alliances and cross promotions are POWERFUL yet underused. More brands should pursue them.


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