Crafty Title Stunt

by


Lady Gaga is now a Creative Director at Polaroid.

Polaroid will get WAY more media coverage by vaguely labeling the sponsored pop sausage an employee. “What?!  She gave up her singing gig for a stupid office job??  I wonder what she makes.” Amazing how much goes through my your head before reading the details. It’s a sponsorship contract with a fancy title.

Solid move from the resurrected camera company.

via PSFK

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