Timmy Bans Jimmy

by


Even though it’s a bona fide fact that Tim Horton’s coffee tastes like mild swill and the service pales in comparison to a penitentiary’s mess hall, their provocative and very public move of banning customer Jimmy Craig because he complained about burnt coffee one too many times is a spectacular example of a big brand showing its fangs.

Why does company news always have to be fluffy and positive?  Why do you have to get your sugar coated marketing team involved?  Be bold.  Take a stand against something.  ‘The customer is always right’ is an 80s term – stop embracing it, then brag about it.  The media will eat it up.

If you wanna be like most companies aren’t, you gotta be willing to do what most companies won’t.

pic: Health In Motion

Advertisements

One Response to “Timmy Bans Jimmy”

  1. Rachelle Says:

    Yikes!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: