Inject Subtle Humour


I’m on this tear to teach companies to talk the way normal people talk.  Acting too corporate and businessy is a huge turnoff.

Invoke Media, the makers of Twitter’s BFF Hootsuite and have a line at the bottom of their site: “Call us to see what we can do for you. You won’t regret it in the morning.” So subtle, yet it shows real humans work there.

You don’t have to be ROFL funny, but display that your company has a certain wit and cheekiness.  Let your office clown pour over into the website.

And it’s not too late to slightly tweak your website!

Vitamin Water ad: Taken by Kyle MacDonald in Vancouver BC.


2 Responses to “Inject Subtle Humour”

  1. Matt Fidler Says:

    In the bottom right corner of that billboard it says.

    “Proud Sponsor and BFF”

    So awesome.

  2. Kate Says:

    Hey Tyler, or should I said new BFF!? Thanks for the virtual high five – we agree with you and think it’s important for a company to have a friendly and personal tone. If you have any questions, shoot me an email (you might regret it), just kidding. Best, Kate

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: