Effective Street Tactics

by

Here’s 3 companies milking marketing during the Olympics:
Canon rolled in 2 Mini Coopers with massive fake Canon lenses on top. Rolling tandem is a LOT more than twice as effective, and the lens props make everyone look to make sure they weren’t actual lethal castle destroying cannons.


Rockport
had about a dozen rickshaws downtown, giving people free rides. The catch?  You got to hear the driver talk about how easy it is to tow 2 people in a rickshaw while wearing Rockports!  Captive audience + high touch marketing = genius.


Bell
had stiff balloons sticking out of cute girls’ backpacks.  Nobody does this, yet it’s SO cheap, easy and effective!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: