Bonafide Monkey Business


This is a couple years old but a restaurant in Utsonomiya, Japan has monkeys working as waiters.  Imagine the draw!  Watch:

I blog this at a time when I have proposed a couple outlandish, grand, ridiculous campaigns lately that my customers haven’t pursued.  The toughest part of my job is knowing a marketing/PR stunt will work and not seeing it come to pass.  Sometimes it’s hard to not get emotional about great ideas that never get a chance to manifest.

I encourage you to take absolutely crazy risks with your company.  Do things that are so far out of your realm of comfort and routine that, even if the risk doesn’t produce the fruit you want, you’ll be happy you stretched your team/brand and tried something wild.

The joy of risk is refreshing, and will stimulate new streams of thought.


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