No Relation Whatsoever


This hilarious commercial that I’ve watched 10 15 times for Dutch Insurer Delta Lloyd has absolutely nothing to do with their brand but SEVEN years later it keeps showing up on different sites.  There’s a break in the commercial because on TV the last part would play after two other ads were shown.

Most Delta Lloyd ads are fun and random like this.

Why does your marketing always have to be tied into your company mission statement?  Why can’t your brand just be responsible for making fun things viral and popular??

That is how culture grows – by going WAY beyond the canned lingo in your corporate handbook.


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