Leveraging Sensitive Topics


Neil Cole of Candie’s Clothing (and Kenneth Cole’s younger bro) teamed up with Sarah Palin’s daughter to promote teen abstinence.

The Candie’s Foundation will show the above PSA starring Bristol and Trigg that millions of US teens will be shown at school during the next month, and through all the news coverage.

Most teen-focused companies are afraid to embrace such conservative and controversial topics. And while this is an undoubtedly benevolent cause, the branding opportunity to market to teens at school and get parents’ buy-in goes where traditional marketing could never tread.

via Fox News


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