Free Promo Loophole


I started laughing when I saw someone holding this Lignum Forest Products sign as a Flamer went to the penalty box for fighting during tonight’s Canucks game.

I hardly ever watch hockey so maybe this happens all the time.  But the point is that this creative and non-intrusive form of free advertising could fall into the ‘fan sing’ category, which is probably why the sign is tolerated by officials.

Who’s to say Henrik Sedin wasn’t motivated tonight by seeing a forest product company name in the stands??  Maybe that’s why he got four points in the game and took the season’s lead for points.


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