Deeper Story Product Launch

by

The new Windows Kin One phone just launched with a promise to truly investigate whether Brooklyn comedian Rosa Salazar is really friends with her 800 Facebook/MySpace/Twitter friends.

Time will tell if the masses follow Rosa’s quest to personally investigate her database of so-called friends, but the Kin team definitely scored a perfect contender and great campaign theme.

A product launch gets WAY more traction if it leads people on a journey – especially with something timely and topical.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: