Give Them Another Reason

by

Canada’s most iconic hockey commentator Don Cherry wears a different crazy jacket every time he pipes up for his Coaches Corner segment on Hockey Night in Canada.

Real hockey guys watch him for the straight shooter game commentary, but how many others tune in just for the outfit?

The jacket has nothing to do with the core product but is a significant part of the pitch and helps make him one of the highest paid TV personalities in the nation.

Appealing to more people can often be a simple, unrelated accessory.
pic Don Cherry Jacket Watch

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