For Profit Update

by

Google brightened up the internet’s most recognized logo just slightly to accommodate their new revenue stream.

You can now save books through Google search (a different system than B&N, Apple or Amazon) and buy them this summer.

This strategy maintains brand integrity but prompts some (so, millions) to snoop around because of the ever-slight changes. Hoards of bookworms will now stockpile their favorite books then buy them on opening day. Imagine how much more $ they’ll make because of this change.

Don’t underestimate the power of a subtle update!

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