Scary Headline Promo

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The above headline in today’s Metro shocked me and made me a bit angry at the outrage of hooligans using hair dryers to attack!

The ad story went on to say Vancouver women reported more and more attacks by hair dryers, mostly perpetrated in broad daylight in the comfort of their own homes.

Ahh, ya got me!  Good one Garnier.  The ad on the next page is the solution to victims breaking through the pain of the sharp increase in attacks made by styling tools.

Advertising should prompt this kind of reaction more often.  If your features and benefits aren’t off the charts shocking and different, something else should woo viewers.

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