Rename Your Neighbourhood

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The marketers of the new super cool looking Rolston building have done something very bold: named an entire chunk of downtown Vancouver ‘Midtown’.

At first the name was a bit hard to grasp, but then you begin to imagine all the Rolston residents forever explaining “We live kinda between Yaletown and the West End.”  Not anymore.  And I am one who definitely likes living in a specifically labeled neighbourhood – so I feel it..

Buyers in this new tower will now have a stronger sense of pride and identity, while other realtors and developers will adopt the new moniker.

Hopefully in 5-10 years we’ll be able to draw some awesome stereotypes about them Midtown folk.

pics The Rolston

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