Hijack Your Competitor’s Headlines

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Three weeks ago, Mini garnered some worthy coverage when they challenged Porsche to a race. And in true bourgeois fashion, Porsche declined.

This week, Hyundai took a swing, publicly stating they would take on Mini via this witty YouTube:

Could Mini say no? If they say yes, they’ll likely still lose the race, but if they say no, they’ll lose the credibility of ‘punching above their weight’ then backing down when others do it.

Hyundai, you’re doing so much right lately – way to keep building your culture and entice a sort-of competitor.
Update: In the end, Porsche changed their mind and beat Mini.

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