Abusing Trendy Words


I feel sorry for the word ‘wellness’.  Poor thing – it’s showing up on Gold’s Gym, dental clinics, old folks homes and vitamin retailers.  So, what does the word even mean then??

Make sure that all, ALL of the wording in everything your company says – right down to your voice mail – has power and a specific purpose behind it. No need to follow the masses if they’re all jumping off a big, vague and tepid cliff.


One Response to “Abusing Trendy Words”

  1. Russell Says:

    Dont forget the medical mary jane shops popping up every street corner.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: