Abusing Trendy Words

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I feel sorry for the word ‘wellness’.  Poor thing – it’s showing up on Gold’s Gym, dental clinics, old folks homes and vitamin retailers.  So, what does the word even mean then??

Make sure that all, ALL of the wording in everything your company says – right down to your voice mail – has power and a specific purpose behind it. No need to follow the masses if they’re all jumping off a big, vague and tepid cliff.

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One Response to “Abusing Trendy Words”

  1. Russell Says:

    Dont forget the medical mary jane shops popping up every street corner.

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