Get Your Own Trending Topic


The Calgary Herald has a twarmy of people putting ‘Calgary Herald’ in their tweets.  As a result, ‘Calgary’ and even ‘Calgary Herald’ are often top trending topics for Canada, but most of it is NOT coming from their corporate handle.  There is no way this is a coincidence.

These results are within reach for any company or movement. Have a tweet strategy, enlist your twarmy, and blast it out.

I’m surprised more brands haven’t leveraged the power of owning trending topics.


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