Last Minute Stunt

by

I have a bit of a professional crush on whoever is in charge of PR at Hyundai right now.

Hyundai built the world’s largest vuvuzela horn in Cape Town, which rings at the beginning of every World Cup football soccer match.

Before South Africans started blowing vuvuzelas incessantly during every match, most of the world didn’t know they existed, therefore weren’t annoyed/mesmerized by them.  So for Hyundai to jump on the craze so quickly at such gargantuan proportions just adds another layer of awesomeness to the brand’s culture-building momentum.  via Gizmodo

Advertisements

2 Responses to “Last Minute Stunt”

  1. Yanik Silver Says:

    Hey Tyler,
    I actually saw this bad boy live. The story is that they shut down the sounds because it was literally causing traffic accidents everytime they blew the vuvuzela. Ahh well! But it was pretty cool.

    -Yanik

  2. Tyler Says:

    Yanik – that’s awesome. This was totally a stunt you would do.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: