Archive for July, 2010

Competitors Can Increase Exposure

July 27, 2010

Both the Nissan Leaf and Chevy Volt electric cars launched to the public this week. If just one had launched months ago, they wouldn’t get as much attention from consumers and the media.

The competition shows potential buys that there’s a growing market for this – that they’re not way out on a limb with some weird car.

This strategy can be used in any business (Nissan and Chevy didn’t join forces, but were both at an electric car conference).  Consider teaming up with a competitor to announce something you’re doing that’s similar.  The media EAT UP covering trends in a common industry.

pic & stats: CrunchGear

Sensual News Surfing

July 27, 2010

ABC’s beautiful iPad news app has been downloaded over 140,000 times in the first six days.

It works like a spinning ball – as if all news content comes out of some all-knowing sphere.  And while the news is mostly negative, I check this app daily just because it’s so fun to play with.

The iPad’s new interface rapidly changes the marketing game for brands.  Like the iPhone, some companies will experience hyper-growth because  people are drawn to their easy to use, well thought out iPad apps.

Good apps are an effective marketing strategy, so don’t be late to the game.

Middle of the Road Appeal

July 26, 2010

Ford released pics of the 2011 Explorer today. It’s fine looking, but nothing startling, overly exciting or controversial at all.

And for that reason it will again become one of the best selling vehicles in North America.

Marketing to the middle of the road is big: The Gap, Subway, top 40 artists and cars like the Accord and Camry do it all day long.  Volkswagen just announced their US growth plans include more watered down designs.

This strategy excites almost nobody, but the payoff is massive.

Marketers and PR folks (me included) too often look for the crazy, outlandish controversy to work with.  And while those are exciting, the big bucks are made catering to the unwashed masses with average stuff.

Enhanced Actor Reaction

July 25, 2010

When scouting for someone to be thrown around in the new Subaru WRX, why pick a normal person when people will laugh more at a ditzy bimbo lovely, frightened young lady?

Absurdity Pays Off

July 21, 2010

There’s a growing breed of Yaletown people who don’t want kids but treat their dogs very very similarly.

Enter the K99, a London ice cream truck for dogs. And all proceeds go to a London search & rescue dogs group.

Many will find this absolutely ridiculous, which is often the premise for a thriving new business model.

Vancouver, be warned.

via PSFK

Simple Is So In

July 20, 2010

At lunch today my friend and SEO expert Carlos mentioned that the new iPad commercial is full of great slogans.

The best line in the ad: “You already know how to use it.

Their theme of simplicity has caught on. Sayings from the iPad’s campaign are obviously spreading virally. My 64yr old dad, who has always refused to even check out the internet now wants an iPad.

Ridiculously simple is currently fashionable in every industry.

Detail Oriented Delight

July 18, 2010

Sylvester Stallone could just launch his new ‘The Expendables’ movie as the cheesy action movie of the summer, but it would fall right into that exact category.

Instead he’s showing people behind the scenes before the movie’s launch, so fans can appreciate what went truly into it. Like that they used actual MMA fighters as communist soldiers, not just Brazilian models, and that production required working three long, hard shifts per day.

Every product launch or new campaign has a story behind it. Revealing the detail of that story makes people appreciate the final product more.

Crisis Communication Win

July 16, 2010

Apple started their conference addressing the iPhone 4 antenna whiners with this beautiful video.

Hopefully this proves that lame corporate overly-worded statements addressing a problem are dead.  Nice one Apple.  And I can’t wait for Telus to catch up to US carriers so I can buy an Android phone.
via TechCrunch

Shirtless Video Chats

July 14, 2010

Old Spice knows how to mask the smell of their rancid smelling men’s products.

The hot dude in their commercials answers questions people ask on Twitter and Facebook via YouTube. And his answers are witty gems. He even helped out with a marriage proposal.

This easy on the eyes + humorous combo, even though they’re no longer being produced, will become iconic and persuade other companies to attempt this level of awesome.

Nice one Wieden + Kennedy.

Attack New Niches

July 13, 2010

An Austrian named Felix Baumgartner will attempt to break the sky diving from space record. The current record, set in 1960, is 102,800 feet (19.46 miles) and Felix will do his darndest to smash it by 3 miles.

The best part? Red Bull is sponsoring it. Their name and logo will be all over this very-media-friendly event, called the Red Bull Stratos.

And that, my friends, is how you get an energy drink onto space blogs.

The only way to get your brand covered by a different industry’s publications is to do something that gets their attention. And including a sweet photo that conveys the news doesn’t hurt either.
pic & story: boingboing and space.com