Attack New Niches

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An Austrian named Felix Baumgartner will attempt to break the sky diving from space record. The current record, set in 1960, is 102,800 feet (19.46 miles) and Felix will do his darndest to smash it by 3 miles.

The best part? Red Bull is sponsoring it. Their name and logo will be all over this very-media-friendly event, called the Red Bull Stratos.

And that, my friends, is how you get an energy drink onto space blogs.

The only way to get your brand covered by a different industry’s publications is to do something that gets their attention. And including a sweet photo that conveys the news doesn’t hurt either.
pic & story: boingboing and space.com

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