Detail Oriented Delight

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Sylvester Stallone could just launch his new ‘The Expendables’ movie as the cheesy action movie of the summer, but it would fall right into that exact category.

Instead he’s showing people behind the scenes before the movie’s launch, so fans can appreciate what went truly into it. Like that they used actual MMA fighters as communist soldiers, not just Brazilian models, and that production required working three long, hard shifts per day.

Every product launch or new campaign has a story behind it. Revealing the detail of that story makes people appreciate the final product more.

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