Archive for August, 2010

Twelve Years Ago Today

August 5, 2010

In the summer of ’98 I got my first media hit ever when I owned the North Vancouver franchise for The Rubbish Boys (now a Vancouver Junk Franchise). Earlier that summer I tried to get covered by the North Shore News, and later that summer I ran into the Reporter at Starbucks and told him I strapped a couch to my bug. It worked. And I booked several jobs from driving my ‘Junk Bug’ around town.

Another first that summer was our guerrilla marketing stunt. I teamed up with the West Vancouver Franchise Partner and we gathered about fifteen of our friends by Lost Lagoon in Vancouver.  We then walked along the Stanley Park Causeway with sandwich boards made out of 986-JUNK lawn signs all the way over the Lions Gate Bridge.  I called the media during our march. They drove by but didn’t cover the event. However we did get a lot of honkers and supporters, and definitely booked jobs from our captive audience.

This all definitely sparked something in me.

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Increase Repeat Visitors

August 4, 2010

San Francisco web hosting company Laughing Squid has built a huge geek following with their blog, often posting simple things like these Star Wars cupcakes. As a result people tweet about their blog findings, which increases repeat traffic.

More companies than ever are blogging, but most corporate blogs are about boring corporate happenings.  And while in-house content may impress management and die-hard clients, there’s no compelling reason for  new visitors to return.

Most organizations likely don’t blog to appeal to a greater audience because they don’t feel they have the manpower or content to do so.  That isn’t true.  It doesn’t have to be that far removed from the company Kool-Aid, but enough that it entertains people enough to come back.

What makes your IT department laugh? What is the coolest thing you’ve done as a company recently?  Can you film the car in front of the fire hydrant getting towed, blog about it, then tell the car owner? What about a two-week snap a shot of the COO’s mismatching wardrobe ensembles? How did your customers score big by using your service?

Let your company’s cultural voice be heard. It will empower staff, encourage creativity, and absolutely increase website traffic.