Archive for the ‘Print’ Category

Sometimes I wish this was Europe

May 2, 2009

German-based Sagrotan has ads for a disinfectant laundry additive with surgeons wearing gaunch on their face.
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David from AdFreak says, “If this were the last thing I saw before undergoing surgery, I would assume the doctors were about to steal my kidneys.”

Yowch!

March 3, 2009

I'd do anything for money

This ad promotes a TV show where contestants have to do extreme stunts for prizes. I’m not sure if the stunts are as extreme as palm piercing, but it certainly gets the readers attention and sets the tone for the message being parlayed. It’s the game show where “pain equals cash.”

A lot of the times when a company is making a print ad, they just look at the layout and the image that will go on the page. The most they think about the actual physical properties of the magazine are when it comes to billing time and they see the rates for a 2″ x 2″ ad.

How could something like this be done on a billboard? Or a bus shelter? Or a posted bill?

Link to the show: “I’d do anything for money” Herre på täppan (Swedish)

Ladies love cool ads

February 13, 2009

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I’ve been totally digging the last celebrity Old Spice ads during the last couple of years. Remember Bruce Campbell playing “Hungry Like a Wolf” on the piano? Of course you do, it was amazing. But that was TV and this is print.

Right here you have an image that’s inferred to be that of the famous rapper before the ladies loved cool James, but with the help of Old Spice, he found his mojo. The copy refers to one of LL Cool J’s more famous singles, and hilarity ensues.

A lot of companies use celebrity endorsements to push their product, but most of the time it’s just a face with no real connection to the company. White noise.

But if you managed to make it funny or memorable, then you’ll have a bigger impact

UPDATE:

Now the ads are online and on TV. Check out the video

On the cover of…

February 11, 2009

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My customer and I were featured in the December issue of Make It Business. Read up!

This story reminds me of helping 1-800-GOT-JUNK? get on Oprah. Being on Oprah was no where near as powerful as saying we were on Oprah (ahem… 6 years later). This Make It Business article hasn’t yet landed me any clients directly, but I always drop it on the table (in a KA-BAM! like fashion) when I meet with prospects.

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