Shirtless Video Chats

July 14, 2010 by

Old Spice knows how to mask the smell of their rancid smelling men’s products.

The hot dude in their commercials answers questions people ask on Twitter and Facebook via YouTube. And his answers are witty gems. He even helped out with a marriage proposal.

This easy on the eyes + humorous combo, even though they’re no longer being produced, will become iconic and persuade other companies to attempt this level of awesome.

Nice one Wieden + Kennedy.


Attack New Niches

July 13, 2010 by

An Austrian named Felix Baumgartner will attempt to break the sky diving from space record. The current record, set in 1960, is 102,800 feet (19.46 miles) and Felix will do his darndest to smash it by 3 miles.

The best part? Red Bull is sponsoring it. Their name and logo will be all over this very-media-friendly event, called the Red Bull Stratos.

And that, my friends, is how you get an energy drink onto space blogs.

The only way to get your brand covered by a different industry’s publications is to do something that gets their attention. And including a sweet photo that conveys the news doesn’t hurt either.
pic & story: boingboing and

Grainy Diplomatic Chat

July 9, 2010 by

The British Government created a Facebook campaign to get money cutting ideas from the public.

David Cameron could have easily announced this from a podium in front of 10 Downing Street, but would any of them hip youngters have listened?

Prime Minister Cameron talking to Mark Zuckerberg via a cheap desktop camera ensures the initiative gets way more media coverage, shows the country that the government genuinely wants to communicate in a new way, and will likely have millions more blokes and damsels participating in their quest for budget cutting.
via TechCrunch

Uniform Mix Up

July 8, 2010 by

Urban Outfitters is opening a store in New York that looks like four classic NY mom and pop shops.

This is getting big coverage, yet the budget for this is likely similar to a typical UO store facade.

Viral and media generating campaigns don’t have to cost more.via boingboing (via PSFK via racked via WSJ)

Decoded Logo Fun

July 8, 2010 by

The US military recently launched a department called Cyber Command to monitor and defend against web-based attacks. Instant respect is found for whoever created the logo, as it has an MD5 cryptographic hash in the inner ring of the logo.

It took some nerd three hours to figure out the code. Read this Wired post to see what the code says.

This logo rules for two reasons: it’s getting media coverage just because of the code, and the geek factor of the logo subtly reveals that the culture within the department is not boring government workers; they’re actually in this to do some serious cyber ass kickin.

Brand Compromise for Coverage?

July 7, 2010 by

After 35 years of Big Foot being a blue Ford, the brand decided to switch to an overly patriotic Chev.  Most of you aren’t hick enough won’t care, but this is a prime example of trying to get big headlines by diminishing an established brand.

The bad blue Big Foot was synonymous with monster truck shows and helped turn the events into a billion-dollar entertainment industry.

Imagine if Herbie the Love Bug became a Toyota Prius.

Some sacred things should remain untouched, even if more coverage is tempting.  RIP blue car crushing Ford.

pic Autoblog

When SEO Wins

July 5, 2010 by

DIY geek hero Mister Jalopy‘s business cards prove
1. his popularity (he sells used bikes in LA and writes for MAKE)
2. picking an iconic and memorable name and sticking to it (I asked him in person at Maker Faire 06 what his real name was. He wouldn’t budge)
3. that paying for and or making your name rank high in Google works

Change your name or spend more money if your brand comes up on page 2 of Google. If you need a stunning SEO firm to work with, call my customer VKI Studios.

pic & story boingboing

Get Smelly Headlines

June 30, 2010 by

Singapore Airlines now has a patented perfume that is used on their hot towels and hot flight attendants.

If this was done primarily to get a spike in media coverage it was worth it. The news of the scent will lure in new and past customers, and people will see that the high ranked airline does a myriad of other tiny things to make people happy.
via PSFK

Have Faith In Elon

June 29, 2010 by

Elon Musk took Tesla, his electric car company, public yesterday and the reports coming in trying to take him out at the knees are staggering.

While he did raise 25% more than they thought he would, and Toyota, Daimler and the US Dept of Energy have all invested in the company, I expected the media to be a lot more positive.

Proof of meanness: Bloomberg, Mercury News and Reuters. These could just be ‘neutralizing’ stories: when the media goes overboard to strike a counter-balance to an already shining story.

Either way, don’t believe the tripe. Elon Musk thrives under pressure, and Iron Man’s earth saving character and resolve were literally based on his personality. This is an instance where no PR smear campaign can stop an icon from taking an antiquated industry into a new era.
pic Wired

Sarcastic Social Media

June 27, 2010 by

Someone created a fake BP PR Twitter account that has 180,000 followers.  The real BP PR account only has 16,000 followers, and the fake one calls the real one ‘fake’.  Ha.

Guess which one is getting more positive media coverage right now.  Hmmm… and BP is in no position to fire up a lawsuit. via TechCrunch